SECOND HARVEST HEARTLAND

Filling more than plates.

Breathing new life into an established organization

In order to position Second Harvest Heartland as a dynamic, relevant and important brand that strives for a future without hunger, we redesigned their brand look and created a new tagline to position them as forward-thinking and be clear about why what they do is important.

Small shifts, big impact

By having the people they serve be their brand storytellers, we helped potential donors realize that hunger affects more of their neighbors than they realize. Showcasing these stories (along with more hopeful images), donors were able to put a real face to those facing food insecurity and, perhaps, see someone they knew personally.

Branding | Tagline | Campaign | Design | Direct Mail