FOOD Rx

Meeting people where they are.

Innovations to reach more in need

We all know how access to fresh food makes it easier to stay healthy. So, for those facing tough times along with medical concerns, food does more than nourish you, it can be medicine itself. Food Rx was a brand-new program from Second Harvest Heartland leveraging a novel distribution point to provide meals at-risk patients can pick up at their medical visits.

Tailored food, tailored name and look

We wanted to design a name and an identity for this program that reflected the caring partnership and positivity that created it. When patients walked out of their appointment with fresh food to help them live healthier, they had packaging they could carry with pride.

Branding | Naming | Design | Packaging