SITEIMPROVE

Your website: How’s it doin’?

Access for all

Siteimprove is a reporting platform that regularly crawls your website in order to detect issues that affect its overall performance. We helped tell customers the benefit of this kind of service: it helps your site perform at the level you need it to, particularly businesses in a digital-first environment.

Something everyone can get behind

We helped show that Siteimprove can find the best ways to make sure your content is doing what it needs to do: make you money. Because they back every improvement with data and a great customer experience, we knew the prospect of running a “diagnostic” on their site would make people naturally curious. So, we focused on that suspense feeling in a direct mail piece. If they were willing to open the piece, it stands to reason their minds would follow.

Direct Mail | Strategy

Siteimprove Direct Mailer 'Open Possibility'
DM zip strip revealing copy 'Transform content into revenue'

Everything is possible if you’re open to it.

  • Brochure spread 'Open to everyone' 'Open to optimization'
  • Brochure spread 'Open to results' 'Open to your possibilites'

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On several projects, DUZ has continuously exceeded my expectations. Recently, they created an impactful, interactive piece from a lengthy research report to help inform our audience.

Director, Global Marketing