NORTH STAR IMAGING
The days of trusting your gut are over.
Where’s the innovation?
In a tech-heavy, equipment-based industry where there hasn’t been a major innovation in over a decade – how do you stand out? You could lead with promises of better resolution or faster computing power but like most technologies those wins are brief and only offer short-term gains. So we looked deeper.
Seeing beyond the product
Instead, we started by understanding who North Star was talking to and what makes them tick and then followed with all the tech talk. That’s how you build personal partnerships with clients. This way we were able to connect with their target audience and align NSI products and services as a way of accomplishing their goals.
Branding | Strategy | Campaign | Design | Digital
Good problem solvers see every detail.
Great ones see beyond that.
Campaign click through rate was 73% above average.
There is only one thing you are 100% sure about,
you will never be 100% sure about anything.
